Lou Holtz is recognized as one of the premier football coaches in NCAA history. During his
extraordinary career, Lou inherited six losing football program – all of which he transformed
into winners. Lou’s plan for success never failed to lead his teams to a bowl game within two
years. While times and teams change, Lou has proven that this plan consistently leads to
success.
In 1988, Lou Holtz filmed Do Right – a examination of the three values at the heart of
his success. Shortly thereafter, Do Right became the best selling corporate film in America.
In Do Right – The Plan, Lou Holtz illustrates the way to apply these values to achieve
individual and organizational success. Through trial and error, victory and defeat, every
success begins with two things: a vision and a plan.
A vision gives us the direction necessary to achieve our goals.
A plan is the vehicle by which we achieve our goals.
A plan consists of four key elements:
Have A Positive Attitude
Focus
Be A Dreamer
Be Passionate
Lou Holtz illustrates how many of America’s most influential leaders nurtured success by
focusing on these key elements, including former New York City Mayor Rudy Giuliani, Super Bowl
Champion Jerome Bettis, and Civil Rights Leader Martin Luther King Jr.
Do Right – The Plan teaches audiences how to develop the vision and the plan essential to
achieving their goals. Along with the enduring values illustrated in Do Right, the message of
Do Right – The Plan guides individuals, organizations and teams to consistent and lasting
success.
A vision gives us the direction necessary to achieve our goals.
